Audiovisual production for Mendoza's industries

When you think about audiovisual production in Mendoza, the first thing that comes to mind is wine. That makes sense: wineries and wine tourism were the engine of professional content in the province for years, and they're a big part of what we do at Sun Factory Cuyo. But stopping there means missing what's happening around it.

Mendoza is moving other industries, and several of them need exactly what a production company solves: telling their story well. Here's a tour of the sectors that are growing fastest and why each one is a real client for corporate video, drone work and branding.

Mining: the province's big bet

This is the biggest shift of recent years. The San Jorge copper project, in Uspallata, entered the RIGI investment regime for around US$891 million, according to sitioandino.com.ar. In the south, mdzol.com reports more than 65 exploration projects approved in Malargüe and another 71 under evaluation, and prensa.mendoza.gob.ar notes that the province is back on the Fraser Report, the international ranking that measures mining attractiveness.

Here, the need for audiovisual work isn't decorative, it's strategic. Mining in Mendoza stakes its future on social license: convincing communities that the activity can be done right. That's built with content. Corporate video that explains the project without fine print, CSR and community-relations pieces, safety induction footage, and site drone work to show the operation transparently. It's a sector that will need to produce a lot, and produce it well.

Solar energy: parks worth showing

Mendoza is one of the best-positioned provinces for solar energy, and the investments confirm it. Genneia has invested more than US$430 million in three parks totaling 450 MW, in San Rafael, Anchoris (Luján de Cuyo) and Malargüe, according to iprofesional.com and shale24.com.

A solar park is, literally, a landscape built to be filmed from the air. Drone footage of the installations, corporate video for investors and community, ESG content for sustainability reports. Energy companies today compete for capital as much as for reputation, and both are told through imagery.

Export agribusiness: the same muscle as wine

This is familiar ground for us. Mendoza isn't only grapes: it's olive growing, fruit, vegetables, preserves, nuts and grape must, plus being an export powerhouse for garlic. The value chains documented by argentina.gob.ar and economia.gob.ar show a large, export-oriented sector.

And exporting means competing on image. It's the same work we already do with wineries: product and packaging video, branding, commercial photography and material for international trade fairs. An olive oil producer or a garlic exporter needs the same thing a winery does to enter a foreign market: content that matches the product.

To show the standard, here's one of our productions in the Valle de Uco for Bodegas Salentein. The same level we bring to any of these sectors.

Construction and real estate: builds and launches

The sector has been rebounding on the back of public works. mdzol.com reports that Mendoza received more than US$1 billion from the national government, and that drives construction, infrastructure and real estate developments.

For a developer, content is part of the sale. Construction walkthroughs, drone work showing how a project advances, launch video for a development, renders placed in real context. It's production designed to sell square meters before they exist.

Ski resorts: a client, not a destination

There's an important distinction here. We're not talking about tourism promotion of the snow, which is something else. We're talking about ski resorts as companies that hire production.

In Mendoza, Las Leñas (Malargüe) is the only one operating at scale, and El Azufre is the new resort in development, a premium prospect building its brand from scratch. Penitentes and Vallecitos have limited operation and don't play in that league today. A ski resort produces all year: season-opening campaigns, promo pieces, snow reports for social media, event aftermovies, drone footage of the slopes. And in the case of a project like El Azufre, investor content while the resort goes up. It's a client with its own calendar and very concrete needs.

Sectors on the rise

There's more in motion, some of it more nascent than the rest. The knowledge economy and software are starting to appear as an emerging chain. Logistics and foreign trade with Chile, along the Valparaíso corridor, have their own story to tell. Oil and gas in the south of the province, especially in Malargüe. Events and conferences, from the Vendimia harvest festival to Argentina Rocks 2026. And health, education and the world of sport and outdoor activities, which carry more weight in Mendoza than you'd think. None of these is the focus today, but all of them produce content.

Let's talk about your industry

The province is no longer told through wine and tourism alone, and neither are we. If you're in one of these sectors and you need corporate video, drone or branding, we work with a local team in Mendoza backed by Buenos Aires. Write to us at hola@sunfactory.com.ar and we'll figure it out together. First we understand what you need, then comes the proposal.